Branding and Graphics
If your company’s image fails to impress buyers in your target market, sales can be seriously impacted. In many industries, businesses can fail or prosper depending on the image that their brand presents to the world. To show your customers the full potential that your company has to offer, therefore, it is critical to invest in exceptional branding and graphics.
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Identity Creation
Before creating graphics for your brand, you should start by conducting thorough research to select fonts, colors, and symbols that appeal to buyers in your target market.
The right brand identity can immediately convey the unique benefits that your offerings can provide to potential buyers. When we work with clients on graphic design projects, we work closely with them to ensure that their brand assets will help to achieve revenue targets and build sustainable value. Our approach to identity creation helps with all areas of visual branding that can help you succeed.
Where We Can Help You Succeed?
Guideline Implementation
Consistent brand standards are necessary to create and utilize a recognizable brand. We can provide your business with extensive documentation detailing the dimensions, colors, fonts, and other specifications of your brand assets for use on packaging, print media, and digital channels.
Brand Development
We can design an array of logos, patterns, symbols, and other imagery that you can associate with your brand. Our designers can work within a frame that you set or exercise creative freedom to ideate a unique brand from scratch.
Copywriting
The static content on your homepage, LinkedIn account, and other channels can have a significant impact on conversion rates. We work with talented copywriters who know how to create content that captivates readers and encourages them to take action.
Custom Graphics
For many businesses, graphics are the most challenging aspect of creating a digital presence because they are difficult to create without significant training and experience. Our team possesses the skills needed to design exceptional graphics that can make your brand stand out and look more professional. We offer full-service graphic design solutions, including:
Custom Animations
Our designers can create animations for online videos, website banners, or social media. We can create everything from cartoons for YouTube videos to animated GIFs for meme marketing.
Character Development
Brands often need characters who can give their likeness a human feel. We can design mascots, give characters a story, and integrate characters into your brand identity across all channels to improve brand recognition.
Case Study
Identity Creation
Jackass Parking Chalk – Branding Excellence in the Novelty Industry
Client Overview: Jackass Parking Chalk, a trailblazer in the novelty and humor product space, approached us with a unique challenge – to create a memorable brand identity for their offbeat concept. Their product? A comical, chalk-based solution for marking humorous parking spots.
The Challenge: Our task was to develop an original and engaging brand identity that would not only reflect their irreverent spirit but also resonate with their target audience of pranksters and humor enthusiasts.
Our Approach: We kicked off the project with a deep dive into the client’s vision. Brainstorming sessions yielded several zany ideas, but we knew we had a winner when we settled on the mischievously grinning donkey as the mascot. The logo was born.
Deliverables: Our design team seamlessly translated this concept into a whimsical, memorable logo. The bold, playful font choice reinforced the brand’s cheeky persona. Consistency was key, as we extended the brand’s elements to business cards, packaging, and an e-commerce website.
Results: Jackass Parking Chalk was astonished by the final deliverables. Their brand identity not only captivated their audience but also became an instant social media sensation. Sales soared, and the website received rave reviews for its humor-infused user experience.
Conclusion: In the realm of novelty products, a unique brand identity can be a game-changer. Our team’s creativity and consistency brought Jackass Parking Chalk to life, turning their cheeky idea into a thriving brand. We continue to support their growth with ongoing digital assets and marketing strategies, ensuring their success in the humor product space.