Lead Generation, Nurturing, and Targeting
The digital age has leveled the playing field to enable businesses of all sizes to generate leads in a cost-effective way. In fact, small businesses often have an advantage in digital marketing because they can afford to target small niches of buyers who are underserved by large enterprises that focus on broad market segments. We can help your business to identify new groups of potential buyers who can benefit from your offerings, then implement tailored strategies designed to generate and nurture targeted leads.
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Audience Modeling
and Persona Development
Our company has developed unique competencies in helping businesses increase the revenue potential of their digital presence by understanding the needs of various segments within their target audience.
We can conduct a thorough analysis to model your audience so that your business can focus on targeting each customer segment with customized offerings and adaptive pitches. When our analysis is complete, we can provide you with a list of personas to help you understand how to empathize with the dynamic needs of your audience. Our team can also leverage our understanding of your audience to improve the efficacy of other digital marketing campaigns that we manage for your company in the future.
Where We Can Help You Succeed?
Targeted Campaigns
Having a website is a requirement for success in the digital era. With the help of WordPress, we can get your business online at minimal cost while still providing you with a world-class solution.
Content-Focused Campaigns
Although WordPress was originally created for blogs, it has become the most effective tool available for creating landing and squeeze pages that achieve an optimal conversion rate.
Hyper-Local Geo-Tagging
Local businesses that leverage geotargeting in an effective way can quickly rise to become dominant in their service area. Our team can implement strategies designed to pinpoint and reach potential customers in the geographic area that you define.
Capabilities
In addition to our unique capabilities in lead generation, we can also help your business to generate and nuture leads through a board range of digital channels, including
- Pay-per-click advertising
- Search engine optimization
- On-page optimization
- Search engine marketing
- Social media marketing
- Email marketing
- Remarketing
- Landing page development
Case Study
Audience Modeling and Persona Development
GuardEX Security Services – Precision Targeting for Stellar Results
Client Overview: GuardEX Security Services, a leader in the security guard service space, sought to revolutionize their marketing approach. They approached Lead with Digital to create Audience Modeling and Persona Development strategies for their advertising.
The Challenge: GuardEX needed a more efficient way to reach their target audience, optimize their advertising budget, and boost conversions. Traditional advertising methods were falling short, so they turned to us for a data-driven solution.
Our Approach: Our team conducted comprehensive audience research and leveraged data analytics to identify and understand GuardEX’s ideal customers. We then created detailed buyer personas, allowing us to tailor their digital advertising to precisely reach these segments.
Results: The impact was astonishing. By aligning advertising campaigns with our meticulously developed personas, GuardEX witnessed a significant increase in lead quality and conversion rates. Their ROI skyrocketed as they minimized wasted ad spend. In a short time, they established themselves as a dominant force in their industry.
Conclusion: Lead with Digital’s Audience Modeling and Persona Development strategies transformed GuardEX Security Services’ advertising game. By targeting the right people with the right message, they achieved unprecedented success and continue to thrive in the competitive security sector.
If You Don't Wanna Listen to Us...
Here is what they are saying on the streets!
Implement new design for blog portion of WP Site
Scott did a great job implementing our new blog design into a pretty complex (and messy) environment. We will be working with him again in the future for sure.
Randy Corke
Help with WordPress Real Estate Custom IDX Site
Scott was very responsive, got the work done that was requested on time and correctly. I will use Scott for more projects in the future.
Jonathan Soniker
Custom WooCommerce with Ticketing Functions
Scott did a good job to get the project the exact way we wanted it. I think we gave him a difficult project, to begin with, but he did a good job in the end. We struggled to keep our deadlines and we had some server issues with the final launch. I think Scott did a great job of continuing to work when he could have quit. Scott is an excellent developer and knows how to manipulate the WordPress platform and did a great job for us.
Charles Hall
Custom Designed and Integrated Conference Registration Page and Form
Scott, thanks for a good job done. We needed a complex report and you delivered to our expectation. Thanks
HENRY AGBOZO
Amember and Stripe integration
Scott did an amazing job helping me solve a real issue integrating aMember and Stripe. VERY pleased with his work.
Michael Stelzner
WordPress Developer to Optimize UX, and Review Design for our E-Commerce Website
Definitely qualified, skilled and easy to work with. A little challenging to reach sometimes for tight deadlines but for standard delivery is perfect. We will be working with Scott for more projects for sure.
Marco Deme
Custom WooCommerce Site Development
Scott communicated promptly and set up Woo Commerce shop within the given timeframe. He also pointed out that updating of site is needed for the plug-in to work successfully.
Eva Brandstotter-Reilly
SEO Content Writing and Divi Page Building
Scott was great to work with and prompt in his delivery. The project took a different turn mid way our of both our control and had to end pre-maturely, but I still consider what was asked of him a success.
Loren Polster
Developer Needed For Creating a Responsive WordPress Site for a Real Estate Company with Maintenance
Scott was on top of everything and quick to respond to requests. He also works very fast and doesn’t give you the run around. Had a very positive experience working with Scott and would recommend him to anyone looking for a customized WordPress site.
Anthony Kolanjian
Fix issue with custom wordpress plugin for searchable database
Scott truly knows his stuff. He fixed some major issues with a custom wordpress database search plugin that I had hired someone else to build a few years ago. He understood the problems right away and knew what to do to fix them. Things that two previous programmers struggled with and had made a mess of, he cleaned up and got to work the way they should have within several hours. I hope to work with him again on future projects.
Rebecca Schiffman
